Laundry is the worst! The sorting, the waiting, the one red sock that ruins everything. But now, laundry day only comes once a year.

To kick off 2024 right, True Classic has developed an innovative solution: “The 365 Pack”—a single pack of 365 perfectly fitting True Classic shirts, one for each day of the year.

We made this a real product available on their website for $2,999. It’s currently sold out.

Developed by nmbl, True Classic’s social agency of record which created the concept and all campaign assets, “The 365 Pack” features a social video crafted with Minneapolis-based production studio Pixel Farm. The campaign launched with a series of organic social posts inviting followers to share their worst laundry story for a chance to win the 365 Pack.