The ESPN+ app client briefed us on creating videos and banners that seared onto people’s minds the sheer quantity and range of college basketball games that stream on the app.

Then I remembered that 10 years prior, I had heard a homeless man on the subway tell some kid dribbling a basketball that "New York is Basketballand". That phrase had been in my notes app, and stewing on the back burner of my mind since. Well that kernel became “ESPN+ is Basketballand” which was the foundation of the idea in this spot. It's always special to create something for a sports brand because the creative process is just DIFFERENT, because most of the world is already in love with the product.

Now say it in 6 seconds…

Worked with a very cool team of creatives including CDs Rowan Mansfield and Corey Thorn. I was responsible for creating idea write-ups including the one for the idea that the client bought; wrote the scripts for a few cut-downs and versions of the film; wrote the Supers, helped find and pick the music track with relevant lyrics.