Quest offers lab tests you can order with no doctor visit needed, from general wellness to allergy and and sexual health. So they wanted a campaign that broke every boring convention in the healthcare space.
Timing and budget limited us to stock imagery, but despite that constraint, we designed a fast-paced visual system that feels anything but stock, and married a flexible creative concept to a precisely calibrated media plan.
We took Quest to places they never thought they’d go, including more than one conversation about smacking green Jell-O.
We got to write a script for Guillermo on Jimmy Kimmel Live!
