While the Super Bowl was holding its first Halftime Show celebrating west coast rap music only a stone’s throw from its birthplace, Compton, most Compton residents couldn’t afford a ticket to the game.
We used Verizon’s technology to help regular people crash rap’s first Super Bowl Halftime Show.
I jumped into a Super Bowl brief on my first day at R/GA. I wrote and re-wrote many iterations of scripts for two TV spots that ran during the Super Bowl to advertise the app and get engagement in the mobile experience. Worked closely with a hard-working team including Neil Bruce, AD Esther Lee, CD Ben Yabsley, CD Rene Van Wonderen, and GECD Xavier Teo / 张博贤.
TV Commercial advertising the app and activation
Half a million fans accessed the Halftime Show stage
3 Billion impressions
#3 on the app store
CANNES LIONS – Bronze (Entertainment for Music)
WEBBY AWARDS – Winner (Metaverse Audience Interaction)
WEBBY AWARDS – Nominee (Media & Entertainment)
WEBBY AWARDS – Nominee (Metaverse Real-Time Experience)
WEBBY AWARDS – Nominee (Best Use of Augmented Reality)
CLEO – Gold (Sport: Experiential–Digital)
CLEO – Gold (Entertainment: Television/Series–Apps)
CLEO – Silver (Entertainment: Live Entertainment–Fan Driven)
CLEO – Silver (Entertainment: Television/Series–Experiential/Events)
CLEO – Bronze (Entertainment: Live Entertainment–Experiential/Events)
CLEO – Bronze (Entertainment: Television/Series–Virtual / Ar)
CLEO – Bronze (Entertainment: Television/Series–Fan Driven)
CLEO – Bronze (Entertainment: Television/Series–Partnerships)
CLEO – Nominee (Entertainment: Live Entertainment–Innovation)
CLEO – Nominee (Entertainment: Live Entertainment–Partnerships)
CLEO – Nominee (Sport: Fan Engagement–Digita)
CLEO – Nominee (Sport: Partnerships & Sponsorships)
THE ONE SHOW – Merit (Branded Entertainment)
THE ONE SHOW – Finalist (Branded Entertainment)
THE ONE SHOW – Finalist (Experiential & Immersive)
THE ONE SHOW – Finalist (Interactive Video)
ADC / THE ONE CLUB – Merit (Branded Content)
ADC / THE ONE CLUB – Merit (Experiential Design)
ADC / THE ONE CLUB – Merit (Interactive Video)