SOUNDCLOUD // FOLLOW THE UNHEARD

With the expansion of competing music streaming platforms, Soundcloud was struggling to keep their users even though it was still the best place to hear new underground music that hadn’t gone mainstream yet. We knew we had to sear into people’s minds that Soundcloud was the only place you can go to for underground music.

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So we searched for our favorite underground and unsigned musical artists on the other music platforms and turned their results pages into our advertising.

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Spec work