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We tweeted about our results to Kiehl's. But ironically, Kiehl's proved to be the one person online whose attention we couldn't attract.
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 We gave the Tinder-sphere a way to add Kiehl's to any picture. We watched the world match up thanks in part to Kiehl's. We increased brand love. We turned Tinder into a Kiehl's store. And we sold more Kiehl's.
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