Kiehl’s // Dapper By Association

Kiehl's is so damn dapper that just being in close proximity of a Kiehl's product makes you dapper by association. We conducted a Tinder social experiment to test this theory.


We gave the Tinder-sphere a way to add a Kiehl's bottle to any picture.
We helped people appear dapper and match up.
We increased brand love.
We turned Tinder into a Kiehl's store.

Dapper By Association

partner: Nicolas PM
mentor: Alex Reinoso

Spec work