We think it’s ridiculous that guns are still allowed in movie posters. Gigantic, glorified, beautifully-art-directed hand guns and AUTOMATIC ASSAULT rifles BRANDISHED BY MOVIE STARS on display in public spaces where millions of adults and kids — kids too young to EVEN see thOSE VERY movies — walk by and OGLE at them. How ridiculous do we think it is? As ridiculous as a poster OF A MOVIE STAR wielding a massive green pickle.
So that’s what we did. Replaced guns with pickles. In real life and online. In NYC and IG.
Guns in ads now that’s ridiculous.
sticker copy: ISN’T IT RIDICULOUS