ESPN NBA Finals // you seeing this?

We created FOMO for the NBA Finals not by showing the games biggest plays but by showing the epic fan reactions to watching those plays.  

roles:  Brainstormed and pitched execution ideas and Snap lenses against the "you seeing this?" platform.
           Sourced the best fan reaction videos from across the internet and social feeds.


Partner:  Anastasia Pasechnik
Creative Director:  Marie Ronn
R/GA Creatives: Simon Gibson, Dan White