ESPN NBA Finals // you seeing this?
We created FOMO for the NBA Finals not by showing the games biggest plays but by showing the epic fan reactions to watching those plays.
roles: Brainstormed and pitched execution ideas and Snap lenses against the "you seeing this?" platform.
Sourced the best fan reaction videos from across the internet and social feeds.
Partner: Anastasia Pasechnik
Creative Director: Marie Ronn
R/GA Creatives: Simon Gibson, Dan White