ESPN NBA Finals // you seeing this?

We created FOMO for the NBA Finals not by showing the games biggest plays but by showing the epic fan reactions to watching those plays you’re missing.  

roles:  Brainstormed and pitched execution ideas and Snap lenses against the "you seeing this?" platform.
           Sourced the best fan reaction videos from across the internet and social feeds.



Partner:  Anastasia Pasechnik
Creative Director:  Marie Ronn
R/GA Creatives: Simon Gibson, Dan White