CITI rewards // make concert engagement a currency

CITIBANK needed a new way to engage with music fans that had never been tried before.

5 words or less: Reward concertgoers based on engagement.

 

art director: Trent Spear [www.trentonspear.com]

Recognition: Chosen by Citi account team at Mediavest New York as the best idea in the 2017 "Ping Pong" Competition and to be pitched to Citibank. 

Art Director: Trent Spear [www.trentonspear.com]