CITI rewards // make concert engagement a currency
CITIBANK needed a new way to engage with music fans that had never been tried before.
5 words or less: Reward concertgoers based on engagement.
art director: Trent Spear [www.trentonspear.com]
Recognition: Chosen by Citi account team at Mediavest New York as the best idea in the 2017 "Ping Pong" Competition and to be pitched to Citibank.
Art Director: Trent Spear [www.trentonspear.com]